Marketing Fundamentals for the Digital Age

This comprehensive 7-unit learning journey introduces foundational marketing principles adapted for today's digital landscape. Learners will progress from basic concepts like value creation and customer segmentation to practical digital strategies including content marketing, paid media, search engine optimization (SEO), and data analytics. Designed specifically for beginners, each 5-minute audio lesson breaks down essential terminology using relatable everyday examples, equipping learners to design, execute, and analyze an end-to-end digital marketing campaign.

27 lessons 2.2 hours beginner

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5-minute voice lessons · iPhone

What you'll learn

Foundations of Marketing in the Digital Era · 4 lessons

What is Marketing Really?
From Billboards to Smartphones
The Marketing Mix (4 Ps to 7 Ps)
The Art of the Value Proposition

Knowing Your Digital Audience · 4 lessons

Demographics vs. Psychographics
Building Your Buyer Persona
The Marketing Funnel
Mapping the Digital Customer Journey

Owned Media — Websites, Content, and Email · 4 lessons

Owned vs. Earned vs. Paid Media
Content Marketing Fundamentals
The Power of Email Marketing
Automating the Nurture Sequence

Getting Found — Search Engine Optimization (SEO) · 3 lessons

How Search Engines Work
Keyword Research & User Intent
On-Page vs. Off-Page SEO

Amplifying Reach — Paid Advertising & Social Media · 4 lessons

Introduction to Paid Media & PPC
Paid Social Advertising
Organic Social Media Strategy
Crafting a Balanced Paid/Organic Mix

Marketing Analytics & Performance Measurement · 4 lessons

Demystifying Marketing Data
Essential Metrics Breakdown
Unit Economics — CAC and LTV
Measuring ROI and Campaign Success

Integrated Strategy & The Future of Digital Marketing · 4 lessons

Omnichannel vs. Multichannel
Marketing Ethics & Data Privacy
Emerging Trends — AI & Interactive Content
The Ultimate Digital Marketing Blueprint